Critical Elements Of A Landing Page Design

Landing page design is a new concept now incorporated in Internet marketing today. As such, what was the key to most traders to help them succeed in the field of online commerce is actually this. In order to be like them, just knowing the concept behind the design of landing pages would be critical to your success. Landing pages are commonly referred to as lead capture pages. They are those who would normally be viewed and read by your probable guests. It is in this area where they can see what the site is all about, the products that you introduce and is also the key where a sale can be generated. As such it is a powerful tool that every online business owner should never fail to consider. If you are interested in doing one, here are the critical elements with regards to your landing page design.


Item 1: The logo or banner. At each site, there is always a logo that is distinct for your visitors to identify the site’s identity. In this way, it will serve as such and also indicating the name of your site. A logo may not be able to really ensure a potential sale, but having a poor one may mean permanently lost of interest on the part of your reader. As such, it is not surprising that many internet marketers tend to have a professional web designer to make a banner which can be appealing to others.

Item 2: Headline. This is one crucial line which can definitely make or break your sales potential. As such, it must be carefully considered in order to be able to get and draw sure buyers to your landing page. Your title should be very convincing since it can enhance the ad. You can choose to have this developed in a text or graphics format. Whatever mode you will instill, make sure you put a lot of thought on the words you use.

Item 3: Offer. It is among the most critical elements in a landing page design, hence it must be thoroughly planned. A good offer pick up line as well as the idea behind it takes time and even trial and error to really know what works best for your possible guests. Therefore, it would be best to test your offer for a period of time and see the quality of your conversion rate. The most important thing in any offer text is that you are on the side to help the client make the most out of their money. That is why some even offers money back guarantee and you might also adapt that as well.

Item 4: Call to Action. This part is best represented inside forms, buttons or hyperlinks. The purpose of a call to action message would be to draw your reader to sign up for your offer or even test and buy your product. In this case, the choice of words is very important, hence it must be presented in a convenient form, so they can easily fill out the details. You can also test this part in order to identify what is more appealing to your prospect readers.

Contemplating on these elements can definitely make or break your site and your total sales conversion. As such, it is essential that you should be able to put more thoughts on these areas and also to test out every single change. After all, this is not a procedure in one go, you really have to be flexible to incorporate alterations and modifications.

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