You’re probably aware that a lot of small businesses actually only operate online, they don’t have a physical presence on the high Street. The vehicle that they use in order to get their products and services seen by potential customers is the Internet. So how do they get lots of people coming to their website in order to buy their goods and services? Let’s say I’m looking to sell my stuff online, it could be anything from CDs, DVDs, through to kids clothes or bicycles. What things do you need to look for, and potentially improve in order to to get the Internet buzzing about your website?
Take a look at your website, is it really giving your customers the best experience? There are a number of tools out there including things like crazy egg etc which will allow you to evaluate your website and improve your for the benefit of your customers. Oxley any benefit the your customers receive should translate into additional revenue for you. And a utility for the content truly is still king. The key thing here is that even product pages, the you may think to be honest do not warrant an extra 250 words describing the product, should be given as much textual content as possible. The search engines are still not very good at reading any other content other than text. So the more unique content that you have on your website, the better it will do in the search engines and the more visitors it will attract to your website.
Do a bit of competitor analysis. Find out what your competitor websites are doing. How are they selling through their websites? Are they using other channels like Amazon, Facebook or even eBay? You need to stay on top of your competitors through the entire lifetime of your business, it’s not just something that you should look at when first starting out. Having a blog can often seem like a bit of a bind, LOL we should know! However in order to get the voice of your business across to your customers you need to talk to them, and the best place to do that is via your blog. It can be an excellent place to prevent your companies you on local and international news. It can also be a great place for you to get feedback from your customers as to what they like and what they don’t like about their experience on your website.