Strategising SEO With The Right Keywords

If you have introduced your business to the world of the web, you know by now that SEO or Search Engine Optimisation is what draws traffic to your website. So, how to strategise SEO for bringing optimal traffic to your site? When you ask this question, you stumble upon the word “keywords”. Searching for the right keyword is like market research. But before delving into it, let’s start at the beginning – What (exactly) is a keyword? In a layman’s language, a keyword can be defined as a set of words or phrases that users search in a search engine to find websites that have relevant data they are seeking. Now, the vital question arises – how to gauge the readers’ minds and design the right keywords?

Ø  Why is it important to look for the right keywords for SEO purposes?

For the purposes of SEO optimised content creation, you need to understand what your audience is looking for in the world of the web. Armed with these words and phrases, known as keywords in the language of SEO, you can strategise content that is more relevant to the audiences’ queries. The more you match the searcher’s intent, the better ranking your website is blessed with. Are you confused and worried? Fret not! Outsource your digital marketing needs in the able hands of NextGen Digital, offering SEO services in Gold Coast, along with Social Media Marketing, Website Design, IT support, and much more. Their affordable result-driven approach guarantees client satisfaction. Would you still like to know why experts like them emphasise the proper keyword research? Read on!

o   Figure out what your target audience is looking for: A good keyword is like reading your audience’s mind. It can put you in the searchers’ shoes and make your content answer the questions they are asking. The more relevant answers you provide, the more visitors flock to your site.

o   Know your competitor’s mind and strategise accordingly: Is your competitor getting more reach? Study their site. What keywords are they using? How about a peek at the meta tags? A thorough search would help you identify precisely the pointers the audiences are looking for, but you are missing out. Identifying them can help you fortify your site with fresh content.

o   Communicates to the Search Engine that your site is relevant: For SEO purposes, your site is nothing but a string of data. When there is a query, it looks to match that data string with that of the question. Familiarising with keywords that your audiences frequently search for makes you devise your content accordingly. Consequently, your site appears to be relevant, and its ranking improves.

o   Improve your site’s ranking: How would the Search Engine know what content your site offers? The search engine must have this clarity to rank your website on the top pages. The keywords kind of paraphrase for the tool on what your content is all about. Next, when someone searches for relevant content, the search engine can uphold your website. Voila! You get the audience and reach!

o   Improve Time on Site and Communication with Target Audience: To ensure that your audience gets hooked to your site and lingers around, you need to keep generating content that interests them. Further, they may get intrigued to know more and engage in interaction via comments or other channels. This improved time on site and interaction with your audience can be achieved only when you know what intrigues them. And how may you find that out? By researching keywords that they are searching for.

Keyword research and consequent optimisation can help you rank on the first page of a search result. A search engine’s algorithm relies on specific signals while ranking a page. Accordingly, they order the sites on the pages of search results. This, in turn, enables your target audience to find you easily. So, for proper optimisation, use the right keywords wherever you can – in blogs, meta tags, descriptions, website content, and the likes. After all, increasing relevant traffic footfall on your site is your SEO goal. And the right keywords help you achieve just that (and much more!). 


Leave a Reply